Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

How to make the most money on each brand deal

14 Mar 2024 · 1 min

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In this instructional video, Amanda Northcutt advises content creators on strategies to maximize earnings from brand partnerships. She emphasizes conducting market research to understand typical compensation, then suggests converting one‑off deliverables (like a single video or blog post) into a series—typically three pieces—to leverage the marketing principle of effective frequency, which makes the package more attractive to brands and yields higher total payment. Northcutt also recommends bundling these series at a competitive rate while still receiving more upfront revenue, and adding supplementary services such as promotion to further increase the deal’s value. The overall message is to proactively structure and negotiate brand deals to avoid being underpaid and to capture the full revenue potential.

Chapters

So I'd say in terms of not getting taken advantage of, you wanna definitely do your market research, kind of understand what other folks are getting paid for some of this. There are ways to kind of maximize your revenue as well. So if you are thinking about doing one-offs, right? Like a one-off video or a one-off sponsored blog post, see if you can actually increase that and do a series of them. A lot of times brands will pay you more because like to the earlier point of effective frequency in marketing, You need to be hitting home a message several times. So if you can do a series of 3 videos, like that's very appealing to a brand. A lot of times you can bundle those together and maybe give a slightly more competitive price, but you, the creator, are actually getting paid more, right? Because you're getting 3 videos up front. There's always a kind of series of add-ons you can do. So you, in addition to your content creation, you can do the promotion piece.