Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

How to multiply my content

19 Mar 2024 · 1 min

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In this segment of the YouTube video “How to multiply my content,” the speaker explains a practical method for amplifying a single piece of content across multiple online platforms with only a few extra minutes of work. After creating a LinkedIn post, the creator reposts it to relevant Reddit communities (e.g., /r/saas, /r/entrepreneur), shares it on Twitter, drops it into niche Slack groups such as Demand Curve, and posts it in targeted Facebook communities. By doing so, a post that might earn 20,000 views on LinkedIn can potentially reach 100,000 views overall. The speaker stresses the importance of crafting content with distribution and amplification in mind, while still tailoring it slightly to each medium’s format.

Chapters

And on social, one of the things I've always been a big pusher of as well is to maximize impact to time. So when I, when I spend time crafting a LinkedIn post, I'm also going to move that into /saaS on Reddit and /entrepreneur. And I'm also going to put it onto my Twitter and I'm also going to put it onto specific like Demand Curve on Slack, specific communities on Facebook. So the footprint of that post that might get 20,000 views might be 100,000 views. For literally maybe 10 minutes more of my time. You have to sometimes craft to the medium a little bit, but if your focus is just generating really good content, often you'll find that it could be applicable in a lot of places. So that there's a lot of different ways and arms of distribution, but I think one, think about any content that you build with that lens, distribution and amplification.