Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

If You’re New to Content Creation, Don’t Let AI Steal Your Voice

11 Jul 2025 · 1 min

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In this segment, the speaker draws a clear line between two groups of creators facing AI: newcomers and seasoned creators. For those just starting, the advice is to avoid leaning on AI because it can dilute their unique voice, hinder the development of personal style, and impede authentic content creation. The speaker urges new creators to “earn their stripes” by producing original work before integrating AI tools. Conversely, for established creators who already possess a substantial library of content, AI is presented as a powerful ally. These creators can train AI on their specific, meaningful content to organize information, streamline member queries, and enhance the delivery of valuable answers, thereby leveraging AI’s strengths without compromising their established voice.

Chapters

For people who are in that position, I think you stand to win and gain so much from AI because you already have this massive library of content. You can train AI in a way that is like actually meaningful and specific and like not just so general. Like I think there's kind of two camps of like people facing AI right now and it's content creators and community creators who are just starting out. And honestly for them, I'm like, you gotta cut your teeth, you gotta earn your stripes, you've gotta like create your own content. Like honestly, I'm like, don't, don't jump to AI. It's just gonna like water down your voice, it's gonna keep you from developing your own style. Like, I'm kind of like, proceed with immense caution for folks who have not been developing their own voice and their own style and their own writing and their own content. For folks who have been doing that now, like you have an amazing opportunity to leverage AI to simply organize the information and help your members find the answers that they need in a way that's meaningful.