Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Is it time for your own products?

25 Dec 2023 · 1 min

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In this segment, the speaker outlines how creators can assess whether they should launch their own products. They provide concrete engagement benchmarks—5‑10% engagement for accounts under 100,000 followers and above 2% for larger accounts—to gauge audience health. The speaker emphasizes that creators with a distinct niche and high engagement often direct followers to external sellers, which can leave revenue on the table. By launching their own product, creators can capture a larger share of sales revenue, leveraging their expert status and dedicated audience.

Chapters

You have a unique audience that follows you for that thing and you have high engagement. So the engagement we look for is, you know, if you have less than 100,000, we want to see 5 to 10% engagement. If you have over 100,000 followers, you know, anything above 2% is pretty good. So you have that unique demographic, you have that unique audience, you have good engagement, you You're kind of an expert in in a field, right? We've talked about that where you're good at that thing. People follow you for that thing, and you another thing is you notice that you're sending you're sending those followers somewhere else to get those items, and you're finding success in sending people away, and that's when you're leaving money on the table. That's when you should be launching your own product because you're you could be obtaining like a higher percentage, a higher percentage of revenue.