Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Is your content sharable?

18 Mar 2024 · 1 min

Watch on YouTube

0:43

In this concise YouTube segment, Amanda Northcutt advises content marketers to focus on creating high‑quality, broadly applicable advice and instructional material as the foundation for an effective distribution plan. She warns against producing overly company‑specific pieces that amount to brand shilling, emphasizing that content should be system‑agnostic and useful to a wide audience. Northcutt offers a simple litmus test for shareability: if you can’t imagine anyone outside your organization sharing the piece, it’s likely too narrow and should be re‑thought.

Chapters

I think where the magic happens when you invest in just high-quality content and high-quality advice, instruction, all those different things that enables you to have a really good distribution plan. That's one thing I'll just kind of say as the final point on this is that I think a lot of times folks will ask me, well, like, why would a partner share this thing that's just about like my company? And what I tell them is, if people wouldn't share your content, it's too like company-specific. Like you need to take that higher level. Like if you're looking at it and you're like, why would anyone share this? They probably won't, right? It's probably something where you're just like shilling your brand and it's not like actual wisdom that's system agnostic and is applicable for a lot of people. So I think that's a really good litmus test.