Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Launch and evolution of Mythical Society

19 Mar 2024 · 1 min

Watch on YouTube

1:00

In this interview segment, the host asks Jen to explain the origins and growth of Mythical Society, the media company founded by Rhett & Link. Jen outlines that Rhett & Link began on YouTube in 2006, initially creating simple vlog-style videos. Over time they expanded their content to include original rap songs and produced local commercials for businesses across the United States. Their commercial work led to a television show on ITV, which prompted a move to Los Angeles and the subsequent scaling of their operations into the broader Mythical Society enterprise.

Chapters

Jen, let's kick off with Mythical Society since you know that one backwards and forwards like the back of your hand, I'm sure. And for those who are not familiar with Mythical Society, can you give us a little bit of background on how they got started, where they are now, and then we'll kind of zoom in on some of the intricacies and challenges over the years?
Yeah, absolutely. Um, they started their company back in early days of YouTube. So 2006, they've been around. They're called the— Rhett and Link are called the grandfathers of YouTube. They started off truly. It started off by basically just talking to a camera, like vlogs, and it evolved into making their own raps, and it evolved into making local commercials for various businesses around the US, which got them a TV show at ITV. And that's what moved them over to LA, and that's what started them to start building out everything.