Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Leveraging brand deals to get speaking gigs

16 Apr 2024 · 1 min

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0:36

In this concise advice segment, the speaker explains how creators can turn existing brand partnerships into speaking opportunities. Because brands already trust creators who have delivered successful, trackable campaigns, creators can pitch speaking gigs to those same companies. Securing an initial gig can create a snowball effect: each engagement builds a résumé, leading to more invitations and higher fees. The speaker recommends aiming for one to two speaking engagements per month, starting at a few thousand dollars per appearance, and scaling up to five‑figure fees as the creator’s speaking portfolio grows, thereby significantly boosting monthly recurring revenue.

Chapters

If you're working with brands and companies that you've already done brand deals with, you have a natural in for them. They trust you, they like you, especially if your brand deal was successful, uh, and trackable and all those sorts of things. And then if you can get, you know, one speaking gig there and another, you know, that kind of like can snowball onto itself. And speaking gigs are another way to really significantly actually increase creator monthly recurring revenue. If you wanna do 1 to 2 speaking engagements a month and you start out making, you know, a couple thousand dollars per, and then you rack up a resume pretty quickly and kind of work your way up the speaking chain. Um, you can get well into the 5 figures on speaking engagements.