Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Licensing your work as an income strength

5 Apr 2024 · 1 min

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In this concise presentation, Amanda Northcutt outlines three primary licensing agreements relevant for creators looking to monetize their work. She defines a personal use license, which restricts purchasers to non‑commercial, personal or gift use without resale rights. She then describes a limited commercial license, allowing purchasers to resell the work for profit but only a predetermined number of times before the license expires. Finally, she explains an unlimited commercial license, granting unrestricted resale and profit opportunities, and notes that this is typically the most expensive option for licensors. The talk serves to inform creators about the rights they can grant and the pricing implications of each license type.

Chapters

So there's 3 common types of licensing agreements you should be aware of if this seems like a good path for you. So the first of those would be a personal use license. So your purchaser cannot make a profit from the thing that they sold. They're using it again for personal use, obviously, or giving it as a gift to someone who is also only allowed to use it for personal use, not to resell. The second type of licensing agreement is a limited commercial, commercial use license. So people can purchase and then resell what they purchased from for a profit. But as the term limited use implies, there are a specific number of times this can be resold by that purchaser before the limited use license expires. And then the third type is an unlimited commercial license, which I bet you can guess, uh, the purchaser can make or resell as many, uh, as they want. And this would be, of course, like the most expensive license type for you to sell as a licensor.