Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Maximize Your Email Newsletter Reach: LinkedIn Strategies Revealed

2 Dec 2024 · 1 min

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In this brief dialogue, the speakers outline a strategy for extending the reach of an email newsletter by repurposing portions of its content on LinkedIn. They suggest publishing a substantial excerpt—ranging from 30% to 70% of the newsletter—on LinkedIn, then using a call‑to‑action (CTA) to drive readers back to the full email version. Alternatively, they propose posting the full newsletter on LinkedIn while embedding CTAs that link to relevant lead magnets, thereby turning LinkedIn into a traffic source for both the newsletter and ancillary offers. The conversation emphasizes flexibility based on newsletter length and layout, and invites feedback on the approach.

Chapters

What we typically tell people to do is if you, obviously you have the email newsletter, the full version goes out via email, whether you're using Beehive, Substack, ConvertKit, ActiveCampaign, whatever. But then maybe 50, 60, 70% of it, maybe 30% of it, depending on the length of newsletter and what, how you lay out your content. Maybe that percentage goes on LinkedIn and then there's a call to action to get the full version. Or the full version goes on LinkedIn, but then the calls to action are links to lead magnets that are potentially relevant to what's being discussed in that edition of the newsletter,
right?
What do you think about that approach?
Yeah, I think those are both really good approaches. I think, I think either way, the point is not to let them languish on LinkedIn, you know, to find ways to quickly as and as often as you can suggest that they move over to your, to your owned land and not rented land.