Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Meet Bankers Where They Are — Stacy Bishop’s Playbook

10 Oct 2025 · 1 min

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In this segment, Stacy Bishop shares insights from her career about the heterogeneity of bankers—ranging from tiny community banks to large institutions and credit unions—and how they consume information through varied channels. She emphasizes that not all bankers attend fintech events or read industry publications, so effective outreach must meet them where they are, such as regional or state shows, on‑site visits, and direct conversations. Bishop explains that her organization uses an "Ambassador" approach to ensure every U.S. banker receives the education needed to decide if banking‑as‑a‑service (BaaS) fits their business.

Chapters

What I have discovered over the entire course of my career, Amanda, is that bankers themselves, they're so varied, just like any business. You have very small banks, you have very large banks and credit unions, and they all take in information in many different ways. Not so dissimilar from any other space, but not every banker is going to be showing up at fintech events. Not every banker is going to be reading publications. Sometimes bankers need you to meet them where they're at. Which might be regional shows, state shows, actually going to their, their FI, speaking to them directly. And we do this with Ambassador simply because it's important to us that each banker in America makes an educated choice on whether banking as a service is right for them.