In this livestream, CEO Erin and Amanda Northcutt provide a concise update on the second month (Week 5) of the seven‑month MRR Accelerator cohort. They explain the two service tracks—Level Up Creators (done‑for‑you consulting) and Level Up Creator School (done‑with‑you mentorship). The update details the deliverables completed so far: a 40‑page business audit, a technical audit, and the first North Star documentation (vision, point‑of‑view, 1‑ and 3‑year goals, core values). A style guide for crafting content aimed at each participant’s ideal customer persona is also provided. Participants are now conducting Voice of Customer interviews, surveys, and LinkedIn polls to validate and refine their Ideal Customer Profile (ICP) from version 1 to version 2. Amanda outlines the upcoming “strategy and product ladder” document, which maps out a chess‑like framework for building recurring‑revenue (MRR) businesses, emphasizing the shift from one‑time sales to sustainable monthly revenue. The program offers multi‑five‑figure MRR guarantees, promising to 2‑4× existing revenue. Eligibility is limited to 5‑6 subject‑matter experts aged 35+ with extensive career experience, at a price of $140,000 total ($20,000 per month for seven months). Prospects are invited to join the interest list via mrraccelerator.com or direct DM. The livestream ends with a reminder to follow for more tips and an invitation for questions.
Chapters
CEO. Today we are just gonna give a quick update of month 2 of our MRR Accelerator. We had some technical difficulties, so we're gonna have to rush this one, but we are still gonna give you guys a really great update. So thank you so much for spending a few minutes of your day with us, and if you have any questions at any point in time, feel free to jump in To drop them in the chat. Okay. If you have not met us, there are 2 ways that we help thought leaders build rock-solid recurring revenue businesses. The first is Level Up Creators, which is our done-for-you white glove consulting firm. And the second is Level Up Creator School, where we help a global group of thought leaders build businesses through a done-with-you model. Creator School includes access to our consulting team and our methodology in a way that used to be reserved exclusively for our consulting clients. So thank you so much for joining, and we are so glad to be with you. Okay, Amanda, if you want to just jump right in, where are we at in month 2? Where are we going? Um, what do we have to look forward to? Give us, give us the rundown.
Yeah, so it was my technical issues that caused the problem here, so that was my bad, Erin. But we will, uh, be as quick and hopefully as helpful as humanly possible. So we have this very exclusive, amazing Accelerator cohort running. It's a 7-month program. We have given multi-five-figure MRR guarantees to each of our participants. And we're having a lot of fun with it so far. So it's really just Week 5. And so we're at the very beginning still. And so the beginning of the Accelerator has been all about getting to know our Accelerator participants and understanding what their current status is of their business. And then where they want to go and what's keeping them from getting there. And so we are sort of, we've taken all their requirements, both financial, lifestyle design, what they want to do with work and what they don't, who they want to work with, and have started to put that together into a plan. And so every participant has received a massive 40-page audit detailing the current status of their business. Like it's quite significant. They've also received a technical audit. And then the first major piece of go-forward documentation in the MRR Method, which is our proprietary method, Methodology is what we call North Star documentation, and it includes vision. This is the unique possibility that they see in the world and how we are going to bring that vision to bear through the activities in their business, their POV, how they uniquely view the world. And there's a lot of like personality injected into these businesses. It's very, very personal. This isn't just a business made to be a profit center, but rather something really special and different and unique. And we're talking about their 3-year goals, their 1-year goals, their core values. And this is like the big North Star. This is what we point back to over and over again. And then beyond that, we have also created a style guide, and style guide specifically to help these individuals write amazing content for their exact ideal customer persona, which we have also delivered kind of who that is. So it's what the long-term vision is, who we're talking to, how we're communicating with them, making sure that we are using language that, you know, identifies with these amazing individuals' target audience. And our participants are starting to do Voice of Customer interviews this week. We're running surveys; we're running LinkedIn polls. And we are going through our first round of validation to see if our hypothesis about our ICP version 1, Ideal Customer Profile version 1, is correct. And so then we'll take all that data, qualitative and quantitative, match it up with the ICP version 1 and create a refined version 2. And so from there, we're working on business strategies, marketing plans, client acquisition, and really starting to get into the weeds here as we move forward. So I'm super excited.
Yeah. So as we move into the next month of the program, what is coming down the line?
Yeah. So the, like, sort of seminal document of kind of the entire accelerator in a business is what we call a strategy and product ladder. And so this is kind of like the rules of the game. So if the North Star documentation is where we're headed and kind of the values we're going to operate within and the creator's unique point of view, the strategy is like, here's how to play chess, right? We're not playing checkers. Checkers is out, out the door. OK, here's how to play chess to the end of like recognizing this long-term 10-year vision and the 3-year goal and the 1-year goal. And here is a framework for the products and services that these individuals are each going to offer. And so we don't have time to get into the whole, like, bowtie funnel today. But all of these businesses that we are building alongside our clients in the accelerator are built for MRR, monthly recurring revenue. That is the holy grail of business. And that is the best way to run a business, in our opinion. And it's really, really incredibly rewarding and fun and amazing to help take people who have been trying for one-time revenue, by and large, and then turning those client relationships into this mutually beneficial value exchange. Like it's an equitable exchange of value, where you're getting, giving recurring value in exchange for recurring revenue. And that's also how we believe that we help our clients achieve the greatest outcome, both for our business and for our clients. customers, right? So there's this amazing trickle-down effect when you help people solve one after another, after another painful, pervasive, urgent, expensive problem. And so those are the businesses we're building. And so next up is, again, that validation of the version 1 ICP and the strategy, like how, how we are going to do it. It's like really putting some meat on the bone at this point.
Yeah. And really quickly, if somebody is listening to this and they're like, this sounds amazing, I think I need this, how would they know that they would be a good fit for this program for the coming cohort?
Yeah, great question. So we have a new website launching, I believe, April 1st. I probably shouldn't have said that out loud because I'm not actually positive what the date is. Uh, you can go to our original landing page, mrraccelerator.com, to get like more information and join the interest list. Uh, we are only going to take 5 or 6 individuals again, but we are looking for subject matter experts who are, I mean, really and truly 35 years old and older, because you've got to have quite a bit of time in a specific kind of like career path or niche or industry to acquire the level of expertise that we're looking for. And this is a 6-figure program. It's $140,000 total. So it's $20,000 a month for 7 months. And it's the safest investment you'll ever make because we are literally guaranteeing that we will 2x, 3x, or 4x your existing revenue and turn it into MRR, recurring revenue, not one-time revenue. And so we're putting our money where our mouths are. And so if this is something you're, you're tired of throwing spaghetti at the wall and trying to figure out what the hell's gonna stick or not, and you've pieced together a bunch of contractors that are not accountable, and you're also not able to lead or manage them, you've tried a whole bunch of different things, and it's just, nothing seems to really be working. working, and you are desiring a business in a box, and you want to borrow my team, which is the best team in the world to build these types of businesses— we are all subject matter experts with over a decade of experience each in our respective areas. And we really bring it. So we become an extension of your team. So if you're ready for that level of help, from May through the end of the year, let's talk and see if we're a good fit or not. I'm going to tell you if we're not. And so there's no risk to you to reach out. But if that description sounds like you— I'd love to chat with you for sure.
Yeah. All right, cool. Thank you so much for joining our livestream. Be sure to follow us for more tips and insights on building a successful recurring revenue business. And again, if you have any questions, don't hesitate to DM Amanda or myself, and we are happy to get you more information if that's what you're looking for. All right, have a great week.
