Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Pick a Lane: Edutainment or Impact

17 Nov 2025 · 1 min

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1:00

In this concise presentation, the speaker urges content creators and organizations to clearly decide whether they aim to deliver "edutainment"—engaging, experience‑focused content—or to drive measurable impact. They argue that owning one lane eliminates much competition and prevents the pitfalls of selling vague, intangible promises. The speaker notes that over the past two years clients have become increasingly exhausted and burnt out, seeking immediate, concrete solutions to pressing pain points—whether a short inspirational break or a behavior‑changing program. The core advice is to pick a lane, own it, and align offerings with the specific needs of exhausted clients.

Chapters

Number one in there is to get clear on whether you are focused on delivering great content and creating an exceptional experience, what I sort of tongue-in-cheek refer to as edutainment. It's not dead, it's not going away. And if that's the space you want to be in, then own that and don't pretend that you're driving impact. There are organizations that want to buy the experience and there's organizations that want to buy impact. And if you clarify which camp you are more strongly in, you're going to eliminate most of the competition. Because I think the danger of selling intangibles is that it's really easy to keep talking and keep filling words on a webpage or in a proposal, like all this stuff. What I have seen over the last 2 years, and I don't see this slowing down, is that your clients are exhausted. Their people are burnt out. They don't want more stuff. They want solutions to the pain that they're currently experiencing most pressingly. And that might be, we just need our people to have a break and an inspiring message. Or it might be, we need to change these behaviors so people can get unstuck, but pick a lane and own it.