Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Quality Over Quantity: Why Niche Audiences Matter

10 Jan 2025 · 1 min

Watch on YouTube

0:37

In this segment of the YouTube video, the speaker challenges the common creator focus on growing follower counts. They argue that as an account expands, its audience becomes less specific and the connection between creator and audience weakens. While large numbers can feel impressive, the speaker prefers a smaller, niche audience that truly understands and engages with the content, emphasizing depth of connection over breadth of reach.

Chapters

Can I say one thing about following though? Because too much of our society and creators put such a value on it. I would say when we had a smaller account, it was much more niched to who we are and who we serve. And as it's grown, it's gotten a little diluted. And I have noticed that. And so the number itself, it may look good and it may look pretty and it's something I can pat our— we can pat ourselves on the back and go, look at us. Wow. But at the end of the day, It gets a little diluted, and I'd rather have a more niche audience that I could really speak to, and they understand us and we understand them.