Should creators only focus on going viral?

Pat Campbell, who sold his business for $200+ million. I think he's brilliant in the content sector. And one of the things he always pushed me on was he said, you need to have a combination of maintenance and viral swings in your marketing plan. So maintenance is the stuff we all know. You need to have the case studies that say we solve X problem. We do, you know, we're inserted at this point of the funnel and it's all the stuff that, you know, you need to be doing. And it's a mistake to not do those things because there is, you know, people are going to search for terms. You need to have Some sort of visibility. So maintenance swings are important, but you also don't want to have just maintenance swings. You want to go out and create that creative show that has a 20% chance of success,