Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Stab magazine's approach and audience

19 Mar 2024 · 1 min

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In this brief discussion, Speaker A describes the current creator economy as oversaturated, especially on social media, emphasizing the need for creators to differentiate themselves and target the right audience. Paid marketing is highlighted as a useful tool for reaching specific cohorts, but the core strategy involves leveraging free content channels to drive membership sign‑ups. Speaker A advocates using account‑based marketing principles, repeatedly reaching potential members across multiple platforms (seven or eight touchpoints) to increase the likelihood of conversion, whether to a paid or free membership. Speaker B offers brief affirmation.

Chapters

the creator world is oversaturated, not in a bad way. I'm so happy there's a lot of creators. That's awesome. But the social media side of things is oversaturated and you need to stick out. You need to find the right cohort of people to target. And paid marketing is very helpful for that. Right. But outside of that, it's more just using their other channels of free content, to push the memberships. Those are their biggest sources of, okay, we don't— we need to hit these people, you know, use the theory of account-based marketing, and we need to hit them 7 or 8 times before they finally convert.
Yep.
So we need to find them in all the different places that they are. And hopefully at one point they're going to finally convert or at least sign up for the free membership