Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Stand Out to Brands: Exceed Expectations & Secure Recurring Deals

11 Feb 2025 · 1 min

Watch on YouTube

0:59

In this segment, Amanda Northcutt explains why many brands are hesitant to commit to recurring influencer partnerships right away, citing past negative experiences with unprofessional creators. She advises creators to focus on delivering an outstanding initial campaign to earn the brand’s trust before proposing ongoing collaborations. Northcutt notes that while a small number of brands are beginning to adopt "always‑on" influencer strategies—continuous activation and engagement—the majority still rely on traditional, seasonal or quarterly campaigns managed through media or PR agencies, concentrating their budgets on a limited set of creators.

Chapters

Yeah. Yeah. I mean, the, the short— the truth of it is, is that a lot of brands don't want to do recurring deals with creators at the beginning because they've been burned too many times with creators who are terrible and not professional and not communicative and all that. And so it's really, in my experience, it's really tough to convince a brand to do a recurring deal right out the gates. This is why a lot of brands do want to do at least an initial engagement. You know, you blow their socks off with how amazing everything went, and then that's when you pitch them this recurrent thing. I will say though, that like there are Like some brands that are starting to wise up to this kind of always-on influencer campaign idea where they're always activating, they're always engaging. But that's still a minority. The majority of brands are still in this kind of traditional campaign mindset where they're doing the one seasonal quarterly campaign and they're putting all their budget into it and they're going to work with 10 people. And then they just, so it's like the incumbents, I would say, are still, that's kind of still their strategy, the media agency, PR agency kind of strategy.