Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Stop Pretending! Sell What People Actually Want!

7 Nov 2024 · 1 min

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In this segment, the speaker reflects on two common entrepreneurial mistakes: (1) pretending to be busy and working without actually making progress, and (2) building a complex product or system before confirming that there is real demand for it. She emphasizes the importance of validating market interest early, illustrating the point with a Tim Ferriss anecdote that suggests a simple, immediate sales test—asking a potential customer, "I have one in my trunk, can I sell it to you now?"—as a way to quickly determine whether the product is wanted.

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And one of the mistakes I made for the longest time was like, um, pretending, doing things. So I felt like I was working, but it wasn't actually making any progress. Mm-hmm. And like, you're, you're trying to build a complex system when you don't even know if it works or if the people even want what you're selling yet. And so it's like, I remember I heard Tim Ferriss talk about this one time of like, Um, like something like, uh, if you're talking to somebody and they want it, then just say, I have one in my trunk, can I sell it to you now? Like, that's as simple as it gets.