Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Stop selling yourself short and charge what your digital products are worth

21 Feb 2024 · 1 min

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In this concise monologue, Amanda Northcutt urges creators of digital products and services to adopt a value‑based pricing mindset. She argues that when a product delivers a clear transformation—such as empowerment, knowledge, community, or respect—the act of selling becomes straightforward because the value is evident. Northcutt stresses that creators deserve compensation that matches the outcomes they provide and calls out low hourly rates (e.g., $25‑$50 for coaching) as unacceptable. The core message is a call to stop underselling, recognize the intrinsic worth of one’s offerings, and price them accordingly.

Chapters

If you're making products that solve problems, provide a transformation, make someone's life better, give them, you know, power, respect, knowledge, any of those like foundational desires that we all really need, um, sense of community, things like that, make the thing and, and sell it to them. Ask them to buy it. And when you have such a strong value outcomes transformation and the audience that you're selling to, there's actually not very much selling going on at all. Like you're not trying to bait and switch or pull the wool over anybody's eyes or anything like that. You're making amazing things. You deserve to be respected and paid for them, period. You have value. You are providing value. You need to be paid, again, the dollars that are commensurate with the value that you are providing. Um, so like, if you're only charging $25 or $50 an hour for like a coaching service or something like that, please stop.