Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Teach Fintech Founders to Sell to Bankers

14 Oct 2025 · 1 min

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1:09

In this monologue, the speaker discusses the common gap among fintech founders who are highly technical but lack the sales expertise needed to engage bankers. The speaker explains that founders often have deep product knowledge yet have never been taught how to position and sell their solutions to banking clients. As a coach, the speaker works with these founders to improve their sales approach, aiming to shorten deal cycles, reduce discounting, accelerate sales velocity, and increase top‑of‑funnel activity. The overall purpose is to bridge the technical‑sales divide so fintech companies can more efficiently close deals with banks.

Chapters

There are the fintech founders, the area in which I grew up with these individuals that sell to bankers. And I mean, I gotta be honest with you, these people are so smart. They are so tech-forward, tech-savvy. And in many cases, these individuals didn't exactly get empowered with the skill set to sell to bankers. They know so much about everything else, but no one ever sat them down and said, hey, you have great technology, let us teach you how to sell. And they often reach out to me for just that reason, because not exactly the most comfortable conversation I can imagine— creating something you love and you believe in and then trying to get people to buy into it with objectivity. It just doesn't work as much that way. So when I work with fintech founders, I serve in a variety of different capacities, but mainly with the sole purpose of ensuring that they can sell more effectively to bankers. And when I say more effectively, that looks like shorter deal cycles, smaller discounts, just accelerating the overall velocity and ensuring that more and more comes in at the top of the funnel.