Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

The first question you ask a brand before signing a contract

25 Apr 2024 · 1 min

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0:46

In this segment, the creator advises influencers and content creators on how to vet brand partnership offers by first asking who the brand is trying to target. This question serves as a qualification metric: if the brand’s target audience aligns with the creator’s own audience, the partnership is likely a good fit, regardless of whether the goal is demand generation or brand awareness. The speaker emphasizes the importance of matching audiences and notes that sometimes it’s better to decline a deal when the audiences don’t align, because poor performance (low clicks or views) can upset the brand and damage future collaboration opportunities. The overall message is to prioritize audience compatibility when deciding to accept or reject brand deals.

Chapters

I think the most important question you can ask is just like, who are you trying to target? Right? Because ultimately that's gonna be a qualification metric. And so if they're looking to target the folks that you have in your audience, you're probably gonna be a great fit for them. Whether you are focused on demand generation or brand awareness or whatever end goal, it's all about like matching yourself with the audience of the brand. So that's what I focus on too. And sometimes you actually wanna turn down deals because maybe the audience is not the right fit, and so you're not gonna get any clicks or eyeballs, and then the brand is going to be upset. They might, you know, not want to work with you again. So you want to actually qualify in and out of some of these deals based on like, is the partnership a match with your, your audience?