Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

The Rare Cross-Over: Banking × Fintech × BaaS

16 Oct 2025 · 1 min

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In this interview excerpt, Speaker A highlights the rarity of a professional who has deep experience across traditional banking, fintech startups, and Banking‑as‑a‑Service (BaaS) or embedded banking. Speaker B confirms that such a career path is uncommon, describing a background that spans multiple banking roles, a technology foundation, and personal connections that further tie into BaaS—specifically mentioning marrying someone named Amanda who also entered banking and BaaS. Together, they underscore that few individuals worldwide can speak authoritatively on banking, fintech, and embedded banking from all three perspectives.

Chapters

So you've seen, you've seen every side of banking and fintechs, which makes you a very unique individual in your space. I imagine there are very few people who have your level of experience and your specific type of experience, right? I mean, this is not, not a typical path, it seems like.
It is absolutely not a typical path. And there, there are, there are individuals that have absolutely grown up in banking and worked in different roles like myself and may even have some technology background and experience. Just to make it more interesting, I happened to marry a person that decided to get into banking as well and even uplevel my life more by getting into banking as a service, what's often called embedded banking. So when you, when you add that all together, Amanda, I'm not sure that there are many of us out there in the world that can talk about banking and fintech and banking as a service from all of these different angles.