The Real Reason Businesses Succeed (Hint: It’s Not the Product)

What will determine your success or not in business is if you are able to identify the painful, pervasive, urgent, expensive problems that you are uniquely equipped to solve for a specific subset of the population and how well you deliver that value outcome and transformation to that specific subset of the population. And then pricing it correctly is obviously very important too. Uh, but that's, that's all that business is. It is an exchange of, you know, usually money. Now we're not like bartering for sugar and salt, thankfully. But it's an exchange of money for a solution to a problem and not for a course or a membership or a mastermind or a group coaching program or one-on-one consulting, for a solution. All those things I just listed are just the vehicle to get someone from one place, from point A to point B. And that is, I mean, that is the essence of business. It is people providing solutions for the right audience and being able to replicate that success over and over again.