Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

The Reality of Success Hustling Your Way to the Top

23 May 2024 · 1 min

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In this conversational excerpt, two speakers discuss the gritty reality of building a business. Speaker B recounts the first two years of their venture, juggling three part‑time jobs while developing the company, and living well below a typical standard of living—so much so that they qualified below the poverty line for tax purposes. Both speakers dismiss the myth of "overnight" success, emphasizing that sustained, hard‑working hustle over a long period is the true path to growth. The dialogue underscores the necessity of consistent effort, financial sacrifice, and realistic expectations for aspiring entrepreneurs.

You hustled your ass off for a long time, like been consistent over a long period of time, and you've worked your ass off. Nothing happens overnight, and you hustled. Yeah. Hustled. You did whatever it took.
And I will say too, like the first 2 years of my business, I worked 3 part-time jobs in the midst of building it. This was not overnight. It's like a joke. Like the word overnight, I'm like, yeah, right. Yeah.
There's no such thing.
No. I mean, I lived way below my below a standard of living. I remember the first year of my business, I told my sister-in-law that on my taxes I qualified below the poverty line.
So,
but I'm like, and it's not like I'm a millionaire now, but I'm like, it's, I mean, it's helpful to even hear your reflection of that, Amanda, of like, I did, I hauled ass, I hustled and like, I did not get here overnight. Mm-hmm. And, you know, as a business owner and a creator, sometimes it feels like, dear Lord, like, does this ever let up?