Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

The Truth About Scaling: Why You Can’t Do It Alone

3 Mar 2025 · 1 min

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In this segment, Amanda Northcutt, the creator behind New Modern Mom, openly discusses the pivotal role of hiring a chief of staff in scaling her creator business. She explains that after reaching a certain point in late fall of the previous year, she brought on a 30‑hour‑per‑week chief of staff who functions as a "mini‑me," handling brand partnership logistics, managing work‑back schedules, ensuring execution of tasks, and setting up newsletters. This support has been critical for maintaining consistency and showing up reliably for her audience, underscoring that successful scaling requires dedicated team support rather than solo effort.

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I often feel like since you are talking to a lot of content creators, I often feel like this gets skipped. And I think it's worth exploring and talking very transparently about the help I have to accomplish what I have with New Modern Mom, because I have not done that by myself. Mm-hmm. I got to a position in late fall last year where I was able to hire a 30-hour-a-week chief of staff. So I have somebody who I'm training to be a mini me who can deliver on a lot of the brand partnership work, who can help run my workback schedules, make sure that I am executing what I need to be doing, setting up newsletters for me. She's been honestly really critical in me being able to stay consistent and show up.