Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Tie Learning to KPIs, Boost Adoption

3 Nov 2025 · 1 min

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In this presentation, the speaker explains the concept of an "impact value chain," which maps client‑specific key performance indicators (KPIs) back to the learning content deployed in a program. By explicitly identifying and entering this chain into the platform, consultants observed a measurable increase in participant behavior: adoption of change commitments rose by 9.6% and follow‑through rose by 9.7% on programs where the business impact was clarified. The speaker argues that making the business relevance of learning visible to participants drives stronger buy‑in, countering the common belief in the L&D community that developing people and advancing company goals are at odds. The overall message is that aligning learning initiatives with organizational objectives not only clarifies purpose for learners but also materially improves engagement and execution of change commitments.

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So one of the things I found really interesting in the platform, consultants can identify something we call the impact value chain. It's basically that act of connecting the dots between KPIs that the client cares about all the way back to the content that's being deployed. Something I found really fascinating is that when a consultant added that information, added that chain into the platform, which assumes that they have done the work to actually figure out what that chain is, the participant adoption of change commitments went up by 9.6%. There's a correlation that on programs where the work of figuring out what the business impact is going to be with this program leads to higher adoption from participants and higher follow-through by almost the same, 9.7%. Why I think this is interesting is because it suggests to me that when it's made clear to the participants how the program that they are currently experiencing advances the organization's priorities, they are more inclined to find a reason why it matters to them. And I kind of love that because I think there's some in the L&D space that think they're at odds. It's either developing the people or it's developing the company, but, and one's got to get pulled along to support the other. But we're finding that that's not true, that it's actually when it's clear what the business objective is, you will, you will get greater buy-in from your participants.