Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Transforming B2C Pricing Resonate with Your Clients

29 May 2024 · 1 min

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In this brief dialogue, the speakers discuss how modern pricing conversations—especially in B2C—must focus on what the seller can do for the buyer, framing value as a transformation. They note that the same principle applies to B2B. One speaker describes the framing as a "from‑to" or "problem‑result" narrative, emphasizing that the message must resonate with the client and clearly convey the outcomes the seller will achieve for them.

Chapters

Because we live in a highly, a society highly driven by like, what have you done for me lately? What are you going to do for me? How are you going to make my life better? So, do you think that's a fair way to talk about pricing for B2C?
Absolutely. So, what I love about what you just said, by the way, this is B2B too. What you just said applies to B2B as well. But what I love about what you just said is that we think exactly alike, we just use different words. Right? I said problem-result, you said from and to. Great, right? Who cares? But the whole concept is people have to resonate with the message that you're trying to deliver, and you have to understand what you're getting accomplished, what you're trying to accomplish for your clients.