Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Types of creator collaborations

5 Apr 2024 · 1 min

Watch on YouTube

1:00

In this short YouTube dialogue, speakers A and B discuss practical strategies for creator partnerships. They first cover marketing attribution, recommending a simple checkbox or checkout question to capture which creator introduced a customer. Next, they explore revenue sharing using distinct coupon codes, proposing split percentages (e.g., 60/40) for sales tied to each creator’s code and a default 50/50 split for un‑coded purchases. Finally, they introduce the concept of bundles—combining multiple creators’ existing products or services into a single offering that can be marketed together without co‑creating a new product. The overall emphasis is on flexible, equitable methods that keep both parties satisfied.

marketing attribution, meaning that you have a system in place that accurately tells you where your customers came from. That, that can get super complicated and a little bit into the weeds, but the easiest thing to do would to have a way to indicate through a checkbox or maybe a checkout page where you ask where they heard about your product, either through creator B or A or B or neither or both of them.
Yeah. Uh, another way would be just to have a coupon code that you provide your audience with and the other creator provides a different one for their audience. Perhaps where a coupon code is used, the creator it came from gets maybe 60% of the purchase price of that particular sale and the other creator gets 40%, whereas maybe on purchases without a coupon code inputted, y'all split it 50/50. Again, no rules here. It's whatever makes the most sense, is most equitable, and makes both parties happy.
Yeah. So now let's talk about bundles, which again are a mix of different creators' own products or services sold together. And these can be a bit simpler to put together because you're simply marketing the bundle, not actually creating a new product together. There.