Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Unlocking the Power of Digital Printing for Authors and Publishers

5 Dec 2024 · 1 min

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In this segment, the speaker highlights how recent advances in digital printing quality make it an obvious choice for authors and publishers. She then explains that combining this with modern e‑commerce plugins—such as Shopify—enables creators to sell books directly to their readers, bypassing third‑party retailers. By directing fans to a personal platform, capturing email sign‑ups, and selling the book straight from the site, authors retain full control of the customer journey and obtain valuable buyer data. This data, which is unavailable when using traditional retailers, can be leveraged to accelerate sales and grow the publishing business.

Chapters

And given the technological advances and the quality of printing that exists now for digital printing, it's a no-brainer. So when you couple on top of that the last bit of technology that is really a lot more recent, which is, you know, these plugins and things that allow you to sell directly to your readers and fans using, you know, e-commerce like Shopify, that gives you full control over that entire journey, right? Mm-hmm. So from the time that you create a follower or a fan, you get them to come over to your platform and sign up for your email newsletter or whatever it is you're doing, your program or whatever that might be, to the point where you're able to offer and sell them your book or even give it to them directly and you capture that customer data, which you don't get when you use third-party retailers, and then you use that to accelerate sales and growth of your business.