Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Unveiling the Social Media Secrets of Wildly Successful Business Owners

16 Jan 2025 · 1 min

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In this interview excerpt, Speaker A challenges Speaker B about the relevance of social media to the success of 8- and 9‑figure business owners, noting that many mentors may be hesitant to adopt social media because it falls outside their traditional playbooks. Speaker B acknowledges this hesitation. The conversation then shifts to a personal “fork in the road” metaphor, describing the tension between following a proven, well‑trodden business path and pursuing a heart‑driven, unconventional route that leverages social media. The exchange highlights the conflict between established, risk‑averse advice and the pull toward innovative, passion‑aligned strategies.

Okay, that's freaking fast to go through all of those transitions, to be taking advice from mentors who are wildly successful. You said 8 and 9-figure business owners, but I'm willing to bet that social media did not necessarily play a role in their business success. And is that fair?
Yes.
Yeah, so you're bringing something to them that's completely foreign, not part of their playbook at all. So I can totally understand their hesitation and wanting you to bet on the sure thing. But this is what kind of we were talking about, this like fork in the road. And I actually didn't know this about your story before this recording, The fork in the road I was talking about kind of at the beginning of the episode where there's, you know, I should do this and everyone's telling me I need to do this. And like, this is the path. This is the tried and true path. It's like already been blazed. You know, all the barriers are down. But you're looking over here and you know that your heart is pulling you toward that. You know, it's you. That's what you're meant to do. That's what you want to do.