Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Use Their Assumptions Against Them (In the Best Way)

23 Apr 2025 · 1 min

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In this segment, Speaker B explains how content creators and professionals can turn audience preconceptions into an advantage. By acknowledging common stereotypes—such as lawyers being intimidating or fitness coaches demanding perfection—and then deliberately presenting a more relaxed, human, or imperfect side (e.g., telling silly stories, admitting to enjoying treats), they can neutralize initial objections and lower the barrier for engagement. The approach is framed as a strategic use of assumed expectations to build trust and reduce hesitancy in potential clients or readers.

Chapters

Yeah.
It's interesting that if you, if anyone does something where maybe there's a preconceived notion about you, like you can actually use some of that to overcome it. So for example, you know, people think lawyers are stuffy or intimidating or going to yell at them and tell them they're doing everything wrong. So telling silly stories or being chill in my approach actually combats the very thing that people, it's like an initial objection or a hesitancy that they have about me. I always use the example that like, if you do something in fitness, like maybe people are thinking you're gonna tell them they can never have a treat again and like never have ice cream in the summer. And like, they have to be perfect all the time. Showing that imperfection of yourself, showing that human side of yourself will break down that barrier that people have coming into reading your content or working with you.