Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Want to Start a Podcast? Great. But Don’t Start There.

31 Jul 2025 · 1 min

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In this advisory segment, the speaker argues that aspiring podcasters should not launch their own show immediately. Instead, they should spend a substantial period—at least 90 days and ideally up to a year—appearing as a guest on other podcasts. This guesting phase provides practical benefits: it clarifies which topics and hooks resonate with audiences, reveals what generates inbound interest, and allows the host to test content ideas. Additionally, it helps the aspiring podcaster build a network of relationships with other hosts and potential guests, creating a ready pool of collaborators for when they eventually start their own podcast. By the time they launch, they will have a clear strategy, defined subject matter, and a roster of contacts to tap, leading to a stronger, more focused podcast from day one.

Chapters

That's really my answer to this is you should start a podcast if you want to do that, but you shouldn't start with starting a podcast. And so what I always say is do guesting first. I think I'm a huge proponent of go out and be a podcast guest first, minimum of 90 days, preferably honestly like a year, and go out and get a lot of reps in because it's going to give you much more clarity on who you want to talk to. You're going to find out what things you talk about are actually interesting to people, what the hooks are, what the things that generate inbound interest are. You're going to build all these relationships, right? And then when you do start a podcast, you've got a clear strategy behind it. You know exactly what to talk about. You've got all these people you can tap on the shoulder to be part of that because you've already built the relationships by guesting.