Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

What are viral swings

27 Feb 2024 · 0 min

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In this segment, the speaker defines “viral swings” as bold, experimental top‑of‑funnel marketing pushes designed to generate strong pipeline momentum. She explains that when executed with a deliberate tempo, a team can expect several failed attempts (flops) and a few successful hits over the course of a year. These hits, despite being few, are sufficient to create a robust top‑of‑funnel flow. The speaker emphasizes that viral swings are one of three strategic pillars, alongside routine maintenance work, and that balancing these pillars is essential for sustained growth.

So the viral swings is where you get out and you really try those things that are more out there to get that top of funnel strong. And I think if you do that with a good tempo, then over the course of the year, you maybe have 4 flop viral swings, but you have 1 or 2 that land, and that works out in creating a strong top of funnel momentum. So those are kind of the 3 pillars, balancing the maintenance and the viral