Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

What exactly is LTV?

6 Nov 2023 · 0 min

Watch on YouTube

0:23

In this brief YouTube segment, speakers A and B explain that LTV (Customer Lifetime Value) represents the average total revenue a business receives from a customer over the duration of their relationship. They emphasize that to boost both revenue and bottom‑line profitability, companies must adopt strategies aimed at acquiring and retaining customers who will generate high, sustained spending, which is achieved by offering high‑value products and services that keep customers engaged over the long term.