Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

What exactly is marketing automation?

3 Apr 2024 · 1 min

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In this brief explanatory dialogue, the speakers define marketing automation as software and systems that enable businesses to communicate with subscribers at scale, on the subscribers' terms, essentially acting as a behind‑the‑scenes automated sales machine that operates continuously. They further explain that a well‑designed marketing‑automation setup links every digital touchpoint—such as websites, emails, and social media—to backend tools that are carefully configured to guide a community of followers through a thoughtful customer journey, ultimately leading them toward a purchase or any desired action.

So let's get started by talking about what marketing automation is in layman's terms. So marketing automation is the software and system that lets you communicate with your subscribers at scale on their terms. In a way, it, it's sort of like a behind-the-scenes automated sales machine working for you around the clock, always on your subscribers' terms, which is a very important point.
Yeah. And a thoughtful marketing automation machine will connect every digital touchpoint you have with customers and prospective customers with a backend tool or 2 that is carefully configured to take your community of followers on a thoughtful customer journey that leads to purchase or whatever you're asking them to do.