What is partner marketing?

Building out the ecosystem is a really, really helpful exercise. No matter where you are in your creator-first business journey, this is a really good way to kind of like pour gasoline on the fire. So talk about leveraging partner marketing in addition to, well, that typically leads to collaborations. And then when you collaborate on a new product, you're obviously using partner marketing because you're both marketing whatever it is that you made to sell. So we're really big on audience sharing and, you know, Just figuring out whatever mutually beneficial relationships could potentially exist and then bringing them to bear so that everyone wins, right?