Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

What vcs look for in creators before investing

30 Apr 2024 · 1 min

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1:00

In this concise monologue, the speaker outlines the key attributes VCs look for when evaluating creator-led ventures for investment. First, they prioritize creators operating in a specific category or vertical that presents a clear commercial opportunity, supported by favorable macro trends. Second, they seek creators who are early enough in their journey that a modest investment of $1–2 million can meaningfully accelerate growth—citing MrBeast as an example of a creator who is already too far along for such seed funding to be impactful. Third, the creator must demonstrate content‑market fit, evidenced by an engaged audience and community. Finally, the creator should have either already launched a product alongside their content or have concrete plans to do so, with or without the VC’s involvement. The speaker notes that their current portfolio aligns with these criteria.

Chapters

The first thing is, are they category or vertical specific in a category where there's like real commercial opportunity and that has existing tailwinds and it's compelling for its own reasons and macro trends and all that stuff? And then kind of the second thing is they have to be early enough where an investment of a million bucks to $2 million actually matters. So MrBeast, as an example, is like way too far along where that kind of capital would even be important or meaningful. And so I think we look to creators where they're early enough in their career where that can actually move the needle, but they still have content market fit. They have an engaged audience and community, have either launched something alongside their content or plan to kind of with or without us. So those are the types of folks we generally look for. And if you think about kind of our, or as I think about our current portfolio of creators, they all generally track to that.