Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

White labeling as an income stream

8 Apr 2024 · 1 min

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In this brief presentation, the speaker defines white labeling as the practice where a company purchases a product or content from another entity and rebrands it as its own. While common in software, the concept is increasingly relevant for creator‑first businesses. The speaker explains that creators who are subject‑matter experts can monetize their existing courses or content—such as sales training or HR topics like sexual harassment, discrimination, and workplace behavior—by licensing it to businesses. By offering the material for corporate use under the client’s branding, creators can command a significant premium compared to selling directly to individual consumers.

Chapters

Um, white labeling is simply when one company buys a product from another person or company and rebrands it as their own. This is very common in the software world, but we're starting to see this a little bit more and talked about more in creator-first businesses. And we're going to talk about obviously the creator-first businesses application here. Uh, white labeling can work for creators who are subject matter experts. Some specific applications of white labeling could be if you've created a course or an appreciable amount of content on subjects like sales trainings or a wide variety of HR topics like sexual harassment, discrimination and proper workplace behavior. So if you think businesses might be interested in your content and you've only been selling directly to individual consumers, you can put a significant premium on your content and offer it to businesses to use, uh, with their own branding.