Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Why creators should consider their own brand?

8 Jan 2024 · 1 min

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In this segment, Amanda Northcutt advises mid‑tier influencers and growing creators to develop and own their own personal brand as a strategic platform for long‑term success. She cites her experience working with the Kardashians through the agency Social Stance, highlighting how they monetize their audience through brand deals, content marketing, and affiliate commissions. Northcutt argues that creators who already engage in brand deals and affiliate links can increase ownership and revenue by launching their own brand, allowing them to capture commissions directly and build a sustainable business model.

Chapters

So it's like as a mid-tier influencer or someone that's growing, having your own brand is a platform for success because otherwise you wouldn't see people like, I don't know, the Kardashians, for example. Like we've worked with the Kardashians at Social Stance, by the way. And so I know how much they get paid on a lot of things because we worked with them. We're probably the ones that paid them and they're great to work with. But the point is, it's like there's reasons why you want to work with them, but also on the business side of it, they know how to monetize their audience really well. And it's obviously into a brand and then marketing it, posting content, all those things. But really, they have a great platform on how to be successful. And so again, if you're a— if you are a creator looking to have a brand and you're already doing brand deals and you have affiliate links where you're making commission on, this is a great platform for you to like take your own brand where you can have ownership in it and be able to get commission. It's