Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Why Every Podcast Opportunity is Gold!

26 Nov 2024 · 1 min

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In this monologue, the speaker (addressing Christina) argues that any podcast guest spot—no matter how small—should be treated as a valuable marketing opportunity. She contrasts the effort of attending a large in‑person event (flights, hotels) with the minimal effort of joining a podcast (just putting on headphones). The core message is a mindset shift: rather than dismissing podcasts with modest audience sizes, focus on whether the listeners are part of your ideal customer base. If the audience aligns with your target market, even a handful of listeners represent a worthwhile investment of time.

Chapters

And I want you to put it in this perspective. If someone were to ask me, you know, if someone were to say to me, hey, Christina, we got 100 of your ideal customers that are going to be at this event. Do you want to come and speak to them? You better believe I'd be booking that flight, booking that hotel room. I would be in that room. Okay, so why do we get so hung up on maybe a smaller podcast full of our ideal audience not being worthy of our time? When, by the way, all you gotta do is slap on a pair of headphones. You don't have to travel across the country. You don't have to be doing XYZ. You are literally in their ears telling them something, right? So I think that there's just a big mindset shift that a lot of people need to have of like, well, if it's not this certain size, it's not worth my time. No. Is it the right audience for you? And if it's the right audience for you, it is always gonna be— even if it's 2 people that listen to it, it is gonna be worth your time.