Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Why Group Coaching Is the Best of Both Worlds

27 May 2025 · 1 min

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In this segment, Amanda Northcutt explains why group coaching is an optimal learning format for modern leaders. She contrasts the high cost and one‑on‑one nature of executive coaching with the impersonal, large‑group or self‑directed training options, highlighting a gap in accessibility and depth. Northcutt describes a hybrid model she co‑designed that blends group coaching dynamics with individualized coaching elements, delivering the “best of both worlds.” The core argument is that leaders benefit most when they can learn from peers they respect, not just from theory, making group coaching a sweet spot that is affordable, interactive, and personally tailored.

Chapters

And that is group coaching. And I really believe it's kind of the way people want to learn these days for a couple of reasons. One, executive coaching is a very, very expensive proposition for most, and it's kind of out of reach, and it's one-on-one. And then training sits out there, and you might be one of 25, or maybe it's self-directed, and you're doing LinkedIn Learning, which is all good, but it's not maybe fulfilling everything you need. And I think group coaching fits in a sweet spot because what I've designed with my collaborator is group coaching plus elements of individual coaching. So, you get the best of both worlds. And I just think that leaders want to learn from others, not just from theory or models, which we bring, but the magic happens when you're with others that you respect and regard.