Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Why Niche Shows Earn Clients More Profit

28 Nov 2024 · 1 min

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In this segment, the speaker emphasizes that clients generate the majority of their leads and revenue from appearances on smaller, niche shows that attract their ideal audience. While acknowledging that big shows can provide valuable visibility, the speaker argues that the financial returns are higher on niche programs because they connect directly with potential customers. The key takeaway is that marketers should not dismiss niche show placements; if the audience aligns with the client’s target market, those appearances are worth the effort regardless of the show's overall size.

Chapters

So, but what I think is important about this is to understand that like our clients, many of their leads and their money comes from them being on smaller niched shows full of their ideal audiences. Niche. We've gotten our clients booked on big shows, and I'm not saying that there isn't value in that, but to be honest, when it comes to making money, they make more money on the smaller, more niche shows. Okay. So I think it's very, very important. It's not to say there's not value in being, you know, the visibility factor that comes on being a big show. That's great. But do not get hung up on thinking that unless it's some big show, it's not worth your time. If it is your ideal audience, it is absolutely worth your time.