Why People First Leads to Profits: Our Coaching Difference

So when you were kind of considering, let's go back to the first half of this year again, you have other options, right? In terms of who you're listening to, who you're being coached by. You could have, you're such a skilled executive. You could have hired a, you know, a team of consultants and put together a stack of people to get done what you needed to get done. So why us?

Well, the, the simplest answer is I work, I care more about the people I work with. Like, that's just like the baseline. People first, profit second. And like, meeting you, meeting Bruno, Natalie, it's just like hardworking people that care deeply. And so that was like, okay, that— and the sad thing is, and I said, I know I said this earlier, is like, that is a differentiator. Like, the people you have on your team is a differentiator.