Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

You Don’t Need a Big Audience to Build a Big Business

22 Jul 2025 · 1 min

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0:40

In this brief interview excerpt, Speaker B emphasizes that building a large business does not require a massive audience. The core message is that niche audiences—smaller, highly engaged groups—hold the real value for entrepreneurs. Speaker B highlights podcast guesting as an accessible, effective channel for online business owners to reach these niche audiences, leveraging their unique skills, knowledge, and wisdom to create leverage and scale. The takeaway is to focus on resonating with niche audiences rather than chasing broad reach.

Chapters

But if listeners only remember one thing from this episode, what should it be?
Yeah, man, I think one thing is you don't need a big audience to build a big business, right? Like, if you— the riches are in the niches. It's a cliché for a reason. And, you know, podcast guesting is one channel. It's a channel I'm passionate about. It's something I think is accessible to anyone with an online business. And I think that that's why it's a really good vehicle to do this. But the big idea is niche audiences who you can go resonate with, and that will help you build a big business and find leverage with the skill sets and the knowledge and the wisdom that you have to share. So that's kind of my big takeaway is do that.