Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

You Don’t Need More Offers. You Need a Better Core Offer.

18 Apr 2025 · 1 min

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In this segment of the YouTube video, the speaker—who has only ever sold two products, individual downloadable legal templates and an "ultimate bundle" that combines those templates with training— explains why she remains focused on this narrow core product suite. She argues that these two offerings work well, and that creating additional products merely to chase trends or occasional requests dilutes focus. She highlights that even when clients ask for new contracts, she resists expanding her catalog unless it aligns with her core. The speaker ties this approach to the broader lesson from her book: creators should identify the core pieces of their business that work, refine them, and become widely known for that specific expertise rather than scattering effort across many offers.

Chapters

Mm-hmm. Yeah, I know it is, it is hard. Yeah. I only have ever sold 2 products, so I just sell the downloadable legal templates like individually, and then I sell the ultimate bundle, which is a pack of the templates and trainings for people to learn how to start their business. And so I have stayed super focused on these 2 products. I mean, for one, because they work. And so there was a part of me that was like, why, why go create all this other stuff? Like if there's like a new contract that's been, you know, people will request of me sometimes, or as the online business industry has changed, for example, people have asked me like, oh, could I have a contract for this and I've gone out and created that thing, right? But in general, I haven't swayed from my core product suite. I think that there's a lot to be said in this industry for just finding what works for you and continuing to make that better. This is a lot of what I'm encouraging you to do in the book and teaching you what to, how to do this in the book is like, find these core pieces, find these things about you, and then just become really well known for that.