Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Your Résumé Doesn’t Light Up the Brain—But Your Story Does

2 Jul 2025 · 1 min

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In this presentation, the speaker critiques the conventional approach of selling oneself through a résumé that lists credentials, schools, and high‑value deals. She explains that, from a neuroscience perspective, presenting isolated facts engages only two brain regions—processing and comprehension—whereas telling a personal story activates more than six regions, creating a mirror effect and doubling the emotional response. The core argument is that storytelling, not a fact‑heavy résumé, is the more powerful way to capture attention, evoke emotion, and persuade listeners.

Chapters

And that's the way that traditionally we have looked at the careers that we have and the selling of ourselves. And when you look at the neuroscience of storytelling, that is not the way that people receive information. When you are sharing, these are my credentials, this is the school I've gone to, this is the multimillion-dollar deal that I've closed, you are presenting facts and figures which are being perceived by the brain in 2 separate areas. There's processing and there's comprehension. When you tell a story to somebody, you go from 2 areas lighting up in the brain to more than 6 areas lighting up in the brain because all of a sudden you are creating this mirror effect, this doubling of emotion.