Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

You’ve Been Building a Personal Brand—Even If You Didn’t Call It That

9 Jul 2025 · 1 min

Watch on YouTube

0:43

In this segment, Amanda Northcutt reflects on how she has been unintentionally building personal brands throughout her career without labeling the work on her résumé. She recognizes recurring themes and patterns that now make sense as elements of personal branding. Motivated by this insight, she commits to helping others—especially those with non‑linear career paths—clarify their own message, confidently present who they are, and effectively “sell” themselves in any context.

Chapters

I could not articulate that I've actually been building personal brands for my entire career. And yet I never had it in my title. It was never something I put on my resume. And so I, to me, that wasn't career experience. That wasn't something I did. And yet I see all of these constants, these themes, these patterns, these through lines that all of a sudden make so much sense in the world. And that's what I've been really hell-bent on helping other people do. I felt that this could be helpful for me. It can be helpful for anyone in any context who is trying to sell themselves, who just wants a clear message, who maybe has a winding path like I do, to be able to come to the table and say, this is who I am, this is what I'm about, and be more confident in who they are.