Lisa MurphyFounder and Luminaria at Limited to Limitless Transformational Consultants

Find Your People

20 Apr 2026 · 1 min

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Lisa Murphy explains how to position yourself with clients: narrow your niche to people you naturally connect with, focus on the identity they want to project rather than product features, and be honest when your offering isn't the right fit.

Chapters

to narrow your niche. Speak to the people that you naturally connect with. This targeted approach allows you to build stronger connections and attract more referrals from satisfied clients. Shift number 2: Enter the identity that your ideal client wants to project for themselves. Stop focusing solely on your product's features. Instead, listen to your client's concerns about how they see themselves how they want to be seen, and align your offering with their desired identity. If your product isn't the right fit, be honest.