Lisa MurphyFounder and Luminaria at Limited to Limitless Transformational Consultants

📌𝗙𝗿𝗼𝗺 𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝘁𝗼 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱: (𝗙𝗥𝗘𝗘 𝗘𝘃𝗲𝗻𝘁)

19 Apr 2026 · 0 min

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In this excerpt from a free event, Lisa Murphy recounts how, in early 2009, she and her team turned a modest $5,000 investment into a booming business that generated $25‑40k per week while working only a few days a week. The rapid success was abruptly halted, prompting a reflective lesson that became a core pillar of her coaching program. She emphasizes that entrepreneurs often overlook the indirect effects of their work, particularly on family members, focusing instead on clients. This insight now informs the operational frameworks she teaches, highlighting the importance of recognizing hidden impacts and balancing personal and professional priorities.

Yeah, early 2009. We had taken our last $5,000 to invest in this business and turned it around in the first week. We were over $25,000 and then we were upwards of $30,000 to $40,000 a week after that, working 3 to 4 days a week. Wow.
Living our, living our best life. And then the hammer dropped. Yeah. What do they say? Make plans. God has a way of laughing. Yes. Exactly.
So, I mean, a good lesson to learn, and it's become now such a point of my coaching program and such a point of the pillars of operations that I help people set up, because you don't know who it's going to affect. You don't understand the effect that you have, just like you didn't even understand the effect it had on your parents. And I think that's an important piece to highlight. You know, you, you were thinking less about your parents than you were about your clients, but really your parents had the greatest impact on you.