Lisa Murphy explains why posting customer reviews on your website isn't enough. Most people find reviews through Google Business Profile and local search results, not your site. Businesses that don't optimize for visibility there are invisible to customers looking for them.
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Lisa, I'm sorry. You're spot on. You're spot on, Lisa. Here is the— they, the small business owner believes that as long as they put the reviews on their website, that's all they need. Wrong if they're not ranking. Exactly. Because who's gonna see the reviews? Now, if they want those reviews to be found, seen, and build Trust. Okay, perfect.
I love it. Steve, thank you so much for being here today and being part of our Spotlight series. I'm so excited on how much help this is going to provide to our small and medium-sized operators who are really struggling with economies that shift at the speed of light. Thank you so much. There's no doubt about it.
And the consumers are shifting at that same speed from websites over to the Google My Business.
Absolutely. Everybody take care. Sam, thank you enough for having me.
You're awesome. Join me. Thanks very much for having me.