Lisa MurphyFounder and Luminaria at Limited to Limitless Transformational Consultants

Starting a Business? Why Your Exit Strategy Should Begin on Day One

12 Sept 2026 · 1 min

Watch on YouTube

1:14

In this segment of her YouTube video, Lisa Murphy addresses aspiring entrepreneurs—specifically "mompreneurs" who are transitioning from corporate roles after having children. She emphasizes the importance of planning an exit strategy from the very first day of starting a business, framing it as a proactive step that empowers them to leave corporate life on their own terms. Murphy explains that the upcoming podcast will dive deeper into this topic and that the messaging must guide listeners toward a clear call‑to‑action and offer, ensuring the advice reaches those who might otherwise lack supportive guidance. The overall purpose is to motivate mompreneurs to reject stagnation, embrace entrepreneurship, and strategically map out their eventual exit from the business they build.

Chapters

Because the idea is we want, A, we want these people getting into business now to be able to hear what you're saying about the importance of planning for your exit. Yes. But also we want these, and for lack of a better term, these mompreneurs who are like you, had a baby, didn't wanna tolerate corporate life anymore, didn't wanna tolerate not being who they wanted to be, didn't wanna tolerate being bored. I want them to see that it's okay to say, I'm not putting up with that anymore. Right? Sure. So we're gonna probably do a little bit deeper dive in the podcast into that than we did today. But I needed to find out what path we wanna take people down so that when you do your call to action at the end and you make your offer at the end of the podcast, that we've gotten through to connect to those people who may not otherwise be hearing a voice that Is helping them. Yes. Because we also want these mom, mompreneurs, when they step outta corporate life, to start planning their exit strategy on day one. Yes.